Heritage Building Society, Australia’s largest building society with over $7.5 billion in assets, has partnered with Sitecore, the leading provider of .NET Web Content Management System (CMS) software, to relaunch its website and secure personal banking area as part of a new brand launch and online strategy.
Heritage’s new website leverages leading features of Sitecore’s CMS including security, performance, flexibility and the ability to give content editing and ownership back to individual business units. With Sitecore, Heritage is able to simplify the management of content and media and reduce the impact on IT resources for simple content changes.
Designed for the .NET environment, Sitecore CMS delivers a compelling and economical solution for capturing, organizing, storing, and producing Web-based content. Sitecore is based on a flexible enterprise architecture that is readily adaptable to many business situations, and provides customers the scalability, performance, flexibility, and integration capabilities they need to manage multiple websites and seamlessly deliver compelling Web experiences.
Heritage’s General Manager of Technology & Payment Systems, John Williams said, “The new CMS system will ensure we continue to put people first by providing product, organisation and location information, as well as guide users on different ‘life paths’ that recommend products suited to the person’s needs at that stage of their life”.
The website will be a sales and service channel providing simple on-line application and fulfilment processes for most products,” added Mr. Williams.
The six weeks before and after the site relaunched, Heritage’s reporting team carefully tracked consumer behaviour and the average number of online requests has increased substantially. “We believe this is due to a greater visibility and prominence of the Contact Us feature on the new site”, said Williams.
Positive feedback has also been received regarding the layout both from members and Contact Centre staff – more user friendly, information can be found easier, navigating the site makes sense.
“Customers have been emailing and phoning to say they really like the new website. One person particularly enjoyed the contrast in all fields within the personal banking section, while another has been able to easily access all the information they want, from online banking to the calculators. It’s really been seen as a great enhancement to the Heritage experience,” said Williams.
About Heritage Building Society
Heritage is Australia’s largest building society with full service retail banking operations across the eastern seaboard of Australia and consolidated assets of approximately $7.5 billion. With a 135-year history, Heritage provides a full suite of retail and business banking products, insurance and financial planning products and services to members via Heritage products and through alliances with specialist providers. Heritage members have access to a network of 130 retail outlets throughout south east Queensland, and has broker services in Queensland, New South Wales, Victoria and South Australia.
Sitecore’s Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured Web sites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content, improve customer experience and drive business growth.
Thousands of public and private organisations, including national governments and Fortune 500 companies, utilise Sitecore solutions for their websites. These organisations have created and now manage more than 24,000 dynamic websites with Sitecore including Microsoft, RAC, Jetstar, Linfox, Canon and the Australian Government.