Smooth Chalker
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Over the years I've seen many a chalkboard standing outside restaurants, bakeries, florists, anywhere for that matter and have noticed the message it was trying to convey wasn’t effective nor was it visually appealing and on many occasions missed the target market.
In 2012, I decided to embark on a mission to put my love for art and my passion for design together with my experience in marketing and advertising. As a result, Smooth Chalker was born! Now, every day I get to give those tired, smudged and neglected chalkboards a much needed makeover.
I am a firm believer that a chalkboard that catches the eye and displays the right message, is an extremely effective form of advertising. If something looks attractive and gains your attention, you stop and take a look. Its human nature! It’s the same with advertising – successful advertising brings customers through the door. Simple!
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